About us

We’re two sports fanatics from Norway – one obsessed with cross-country skiing and VO2 max, the other all about snowboarding and living free. Basically, one of us measures oxygen intake for fun, while the other measures powder depth. Together, we’re on a mission to build a brand that will take the world by storm.

Born and raised in Lillehammer, we came into this world with skis and boards strapped to our feet (okay, maybe not literally, but close enough). We believe in pushing limits, breaking the mold, and having as much fun as possible while doing it – whether that’s in the mountains, on the trails, or just in everyday life.

We’re not here to mass-produce boring stuff. Instead, we’ll be dropping small, unique collections, designed with passion and inspired by the lifestyle we love. And hey, every single purchase means the world to us – it helps fuel this adventure and keeps us creating cool gear for like-minded legends like you.

So, buckle up (or strap in), because this is just the beginning. Welcome to our world – where performance meets passion, and where every day is a chance to send it! 🚀🎿🏂